Are You Eating Enough Protein — Or Just Guessing?

Quick question: do you actually know how many grams of protein you ate yesterday? If you're like most people, the honest answer is "not really." And that gap between what you think you're getting and what your body actually needs could be sabotaging your goals.

Whether you're trying to lose weight, build muscle, or simply maintain your health as you age, protein is the one macronutrient you absolutely cannot afford to shortchange.

The Protein Gap Is Real

Research shows that up to 50% of older adults and a surprising number of younger people don't consume enough protein daily. The consequences creep up on you slowly:

• Muscle loss that accelerates with each passing year
• A sluggish metabolism that makes weight management harder
• Constant hunger and cravings between meals
• Slower recovery after workouts or physical activity
• Weak nails, thinning hair, and dull skin

The recommended daily intake is roughly 0.8 grams per kilogram of body weight — but active individuals and those over 40 often need significantly more.

Why Most Solutions Fall Short

Sure, you could eat more chicken breast and eggs. But meal prepping enough protein for every meal takes time, money, and planning that most people simply don't have. And many protein supplements come with unwanted extras — added sugars, artificial flavors, or excessive calories.

What if you could customize your protein intake by simply adding a scoop to the foods and drinks you already enjoy?

A Smarter Way to Close the Gap

Imagine a flavorless, versatile protein source that blends seamlessly into your shakes, soups, oatmeal, or even baked goods. No chalky texture, no overpowering taste — just pure, high-quality protein exactly when and where you need it.

That solution exists, and it's been helping people personalize their nutrition for decades.